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Tourism

15 initiatives across 3 years

Underway this year

4

all on track at end of March 2026

Delivery record

3 of 11

past initiatives completed · 4 on track, not yet complete

Liveability
2024–251 initiative · 0 finished on time

2.7.3 Visitor contribution for transport · ended the year with minor disruption

Paid parking and congestion charging were investigated as part of the Parking Management Plan and in line with the project scope and findings presented to Councillors in a series of workshops. Further refinement will await findings from the community consultation process from the Destination Management Plan.

2023–241 initiative · 0 finished on time

2.7.5 Visitor contribution for transport · ended the year with major disruption

An ITQ has been to the market for the preparation of a Parking Management Plan which will be assessed in the new financial year and will include investigation into a new revenue system. Note-relisted in the new 24/25 Operational Plan

Future
2025–264 initiatives
4.2.1 Events StrategyQ3 · On Track · Events Strategy: Initial workshop with Councillors undertaken to set scene and gauge appetite for change. Reference group reconvened and working closely on Strategy, Matrix and Policy. First draft scheduled for review with Councillors in early Q4. Events Funding: Council endorsed funding of 15 events as recommended by Council Officers. As still in transition year, exact funding amounts not publicly released. This is anticipated to change when events have fully transitioned to Noosa Council.
4.2.2 Destination Management PlanQ3 · On Track · Creative design of final document and DMP Portal completed with soft launched planned in early Q4. Draft Implementation Plan being updated. Two presentations undertaken with Tourism Noosa Board. One meeting undertaken with Tourism Noosa staff. Presented to the board of Noosa Biosphere Reserve Foundation and to Visit Sunshine Coast. Presentations scheduled with Environmental Groups (NICA, Landcare etc), Business Round Table and Community Associations in early Q4. Soft copies of final document will be sent to other key stakeholders including but not limited to - Department of Tourism, Science and Environment, Tourism and Events Queensland, Tourism Australia and Destination Think (Global Think Tank). Responses to all submissions being prepared and will be sent out prior to soft launch. A media campaign will be implemented following soft launch to keep the Destination Management Plan "live" and at the forefront of the community's minds. Draft TOR for Destination Stewardship Council under development.
4.2.3 Tourism Noosa PartnershipQ3 · On Track · Tourism Noosa Roadmap: Completed and endorsed by Council on 19 December 2025.
4.6.1 Brisbane Olympics planningQ3 · On Track · Ongoing information gathering through Brisbane 2032 forums and workshops. Internal readiness planning discussions with Council departmental teams have commenced, with external club stakeholder engagement and workshops scheduled for 2026. An internal resource to work on this project is being recruited for, and in line with this an internal working group is also planned to be established during 2026. In parallel, the facility audit process and a review of club governance arrangements are underway.
2024–254 initiatives · 1 finished on time

4.2.2 Tourism Noosa Partnership · ended the year with minor disruption

Council endorsed a revised 12-month agreement at a Special Meeting in May 2025. Partnership Agreement (including Road Map) under review. Awaiting Q4 Report from Tourism Noosa to enable Annual Review.

4.2.1 Destination Management PlanQ4 · On Track · Individual Project Control Group (PCG) and External Reference Group meetings (15 meetings) were undertaken. Feedback from these meetings were included in the draft DMP document and presented to Council for further consideration. Special Meeting scheduled for August 2025 to endorse the draft DMP for the next phase community engagement.
4.6.1 Brisbane Olympics planningQ4 · On Track · Evaluation of the latest developments and actions on Games planning is continuing through CoMSEQ and broader Games committees. Internal discussions with relevant impacted portfolios have commenced; however, the establishment of an internal working group has been paused pending greater clarity on the overall Brisbane 2032 strategic direction. Council staff resourcing has been allocated in the 2025/26 budget to progress planning.
4.6.2 Brisbane Olympics stakeholdersQ4 · Completed
2023–245 initiatives · 2 finished on time

4.2.1 Destination Management Plan · ended the year with minor disruption

Deep Dive Analysis completed. Community Engagement Phase 2 scheduled for August/September 2024. Note-relisted in the new 24/25 Operational Plan

4.2.2 Destination Management PlanQ4 · On Track · Collaboration on DMP Action Plan (including Deep Dive overlay) is ongoing. Note-relisted in the new 24/25 Operational Plan
4.2.3 Tourism Noosa PartnershipQ4 · On Track · Formal discussions with TN commence in July 2024 and remain conditional on completion of DMP. Note-relisted in the new 24/25 Operational Plan
4.6.1 Brisbane Olympics planningQ4 · Completed · Draft staged plan developed.
4.6.2 Brisbane Olympics stakeholdersQ4 · Completed · Involvement with key local and state stakeholders ongoing at both officer and leadership levels.