Destination Management Plan

Q3 · On Track · January to March 2026 · latest

Creative design of final document and DMP Portal completed with soft launched planned in early Q4. Draft Implementation Plan being updated. Two presentations undertaken with Tourism Noosa Board. One meeting undertaken with Tourism Noosa staff. Presented to the board of Noosa Biosphere Reserve Foundation and to Visit Sunshine Coast. Presentations scheduled with Environmental Groups (NICA, Landcare etc), Business Round Table and Community Associations in early Q4. Soft copies of final document will be sent to other key stakeholders including but not limited to - Department of Tourism, Science and Environment, Tourism and Events Queensland, Tourism Australia and Destination Think (Global Think Tank). Responses to all submissions being prepared and will be sent out prior to soft launch. A media campaign will be implemented following soft launch to keep the Destination Management Plan "live" and at the forefront of the community's minds. Draft TOR for Destination Stewardship Council under development.

Q2 · On Track · October to December 2025

Destination Management Plan was adopted by Council on 16 Dec 2025. Information and communication will roll out during March 2026, featuring information sessions, online portal demonstrations, and presentations to key stakeholders (SCC, VSC, TEQ, Department of Tourism, QTIC). Terms of Reference development for the Destination Stewardship Council will commence in Q3.

Q1 · On Track · July to September 2025

A well-resourced media campaign—spanning social, print, and radio—was delivered in Q1, followed by six weeks of community consultation. Engagement activities included info sessions, coffee chats, stakeholder briefings, and pop-ups. This resulted in 80,000 views of the hero video For the Love of Noosa, over 900 survey responses, 131 individual submissions, 40 Mentimeter inputs, and 24 Love Letters. The survey sample is statistically valid and stratified. The service provider, which led the Phase 1 analysis, is now reviewing the data. The final Destination Management Plan structure is being developed for Council consideration.