When you hear the name, Cupcake Cartel, you could be forgiven for jumping to conclusions that you’re about to read about some tasty bakery treat makers who love nothing better than to mix fluffy cakes and coat them in colourful sugary icing.
In actual fact, The Cupcake Cartel is the name of a popular international triathlon team created by Peregian Springs based athletes Callum Millward and Alise Selsmark.
Callum, a Kiwi born star, has chalked up an enviable list of top placings in professional Ironman 70.3 events, including 1st Ironman , 70.3 Boulder, 2018 and 2015, 1st Ironman 70.3 Boise, 2012, 2nd Ironman 70.3 Busselton, 2018 and 2nd Ironman Louisville, 2017. He’s now retired from professional racing and racing age group instead.
Alise, an Australian by nationality, is still out there battling as a professional with her best finish so far a 3rd in Ironman 70.3 Bintan in 2016, followed by a 4th in Ironman New Zealand, 2018, and 5th place at Ironman Phillipines, 2018, Ironman 70.3 Busselton 2016, and Ironman 70.3 Mandurah in 2015.
To put the race itself in context, an Ironman 70.3 refers to the distance of the race in miles (113km). In metric terms, there’s a 1.9km swim, a 90km bike ride and a 21.1km run.
The couple, who usually split their time between Australian and Boulder, Colorado, had their first child, Taj, in 2019.
While the couple met in Western Australia, they chose to settle on the Sunshine Coast for the weather and the access to other athletes, coaches and support staff.
The Cupcake Cartel team idea came off the back of a podcast Cal started talking to other triathletes called Cupcakes with Cal.
Cal said while both he and Alise raced professionally, they had always tried to be approachable at events, and the team was all about supporting and encouraging its members, at whatever their level of competition, to have fun and keep improving.
The team, which has more than 350 members around the world, has been keeping in touch online, including regular training videos from Alise.
“It’s become a very supportive environment,” Alise said.
To find out more about the Cupcake Cartel team and how to join up, see www.cupcakecartel.org